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Gut Friendly SOAK’d OATS Sell Landmark Millionth Oat Bar and Announce Costco Launch


As the public understands more about the substantial benefits of fueling themselves with more gut friendly food, the market for gut friendly products has rocketed. Celebrating this shift of demand, Greenwood Foods, recently sold their 1 Millionth SOAK’d OATS Gut Friendly Oat Bar within just 4 months of launching. 


This momentum caught the eye of Costco who launched their bars nationwide (plus in Sweden and Iceland) earlier this month. The gut friendly SOAK’d OATS bars are currently on sale from the company’s website www.soakdoats.com, Costco and several further outlets soon. 


“1 Million is always an exciting number. But to reach this sales landmark so quickly after the launch is something I’m incredibly proud of the team for achieving” said Founder Damien Gray.


“The sales volume and velocity are exciting, but it’s customers’ incredible response to the two flavours and gut friendly benefits that is driving the interest in our new brand,” Gray continued. “That’s why we’ve chosen to support an extensive sampling campaign with Costco in January so that more people can get to taste our new deliciously chewy and high fibre Oat Bars”.


Gray and his team at Greenwood Foods had two flavours in development for almost 18 months. He explained that the product development process has been meticulous. He pushed the Development Chefs to their limits, ultimately insisting on no less than 49 prototype variants to finally perfect the flavours and textures that are driving the rapid sales.


Two flavours of SOAK’d OATS Gut Friendly Oat Bars are currently on sale: Apple & Raisin with Cinnamon (42g); and Peanut Butter & Banana (42g). Both are 100% plant-based, high in fibre, gluten free and approved by the Vegan Society. They contain only natural ingredients and no added preservatives, colours or emulsifiers.


“We set out to transform snacking,” stated Gray, a former Asda Buyer. “We were frustrated by the lack of nutritious snack options and by the unhealthy ingredients and preservatives in too many of the plant-based options. I wanted to change all that and make healthier ‘gut friendly’ snacking available to everyone.” Greenwood Foods has taken an inclusive approach, so while it has proudly gained Vegan Society approval for its bars, it insists they are for everyone after its research with 286 UK consumers via the Attest platform confirmed that 59.4% of UK adults were trying to include more plant-based foods and that delicious flavours was their #1 priority for away from home snacking.


Lauryn Davey, Welsh Athlete, shared her opinion “As a trainee doctor and athlete, life demands a blend of nourishment and convenience. SOAK’d OATS Bars are a game-changer for me as they are healthy and tasty”. 


Photographer: Daisy May Defined https://daisymaydefined.smugmug.com/