Our Mission

To make plant-based breakfasts easy. We believe high fibre snacking doesn’t need to be dry and bland. Our Gut Friendly Oat Bars are chewy, moreish and sweet, like a homemade baked flapjack.

Our Story

In the beginning...

It all began in a van. While travelling in New Zealand. With a challenge so many of us face every single day… trying to find a delicious, convenient breakfast on-the-go.

Travelling around NZ

Just like you, we wanted more of the good-for-you ingredients. And far less of those things we’re all trying to avoid.

Back in the UK

We are on a mission to make high-fibre, plant-based breakfast and snacking easy. Starting with out Gut Friendly High Fibre Oat Bars.